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1. 1. Changing for the Better, One Activity at the Time : A Multiple Case Study of the Motivators of Business Model Innovation for Sustainability

   Uppsats för yrkesexamina på avancerad nivå, Umeå universitet/Företagsekonomi

   Författare :Emanuel Hägglund; William Pettersson; [2019]
   Nyckelord :Business Models; Business Model Innovation; Sustainability; Motivators;

   Sammanfattning : In recent years the world has witnessed an increased attention to matters concerning sustainable development; consumers today put higher pressure on organizations to change their old unsustainable practices for newer, more sustainable ones. Within scholarly business literature, the concept of business models has gained more traction over the past two decades, however there is still some disparity in the views of what a business model really is. LÄS MER