Sökning: "Emilene Reis Leite"
Hittade 1 uppsats innehållade orden Emilene Reis Leite.
1. Addressing Eco-friendliness as a Marketing Strategy: An investigation in the car industry : MBA-thesis in marketing
Magister-uppsats, Akademin för utbildning och ekonomiSammanfattning : Research Questions: Environmental consideration has influenced managerial decisions and has required from firms to develop an organizational culture that focus on the environmental issues. Despite the importance of adopting a business philosophy that take into account the ecological concerns few studies have examined the relationship between market orientation and environmental practices. LÄS MER
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