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1. 1. The road to success on Instagram? Engagement and Interaction! : A study of the relevance of interaction and engagement and their impact on ASOS’ reputation

   Kandidat-uppsats, Uppsala universitet/Institutionen för informatik och media

   Författare :Emma Narving; Anneli Nilsson; [2016]
   Nyckelord :;

   Sammanfattning : The purpose of this study is to study ASOS, an online fashion retailer, in order to identify success factors in creating interaction and engagement through ASOS’ Instagram communication and to investigate if this engagement and interaction shapes ASOS reputation positively. This purpose has been the foundation of the study’s research questions: 1. LÄS MER