Sökning: "Employer brand Tensions Loyalty Retention Identity Management Consulting"

Hittade 1 uppsats innehållade orden Employer brand Tensions Loyalty Retention Identity Management Consulting.

1. 1. Uncovering the Hidden Employer Brand – an interpretative case study of a consultancy firm

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Clara Ferrer López; Melissa Susanne Esmeralda Bolks; [2016]
   Nyckelord :Employer brand Tensions Loyalty Retention Identity Management Consulting; Business and Economics;

   Sammanfattning : University: Lund University School of Economics and Management Course: BUSN49 - Degree Project Master Level in Managing People, Knowledge & Change, Spring Semester 2016 Authors: Melissa Bolks & Clara Ferrer López Supervisor: Charlotta Levay Thesis purpose: The purpose is to understand how the employer brand is perceived using a multi-dimensional approach and how these perceptions affect employee loyalty. Methodology: The thesis uses an interpretative, abductive and qualitative research method. LÄS MER