Sökning: "Filip Helgesson"

Hittade 2 uppsatser innehållade orden Filip Helgesson.

1. 1. Market Practice in a Nonprofit Setting: A Case Study of the Swedish Cancer Society

   D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi; Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Författare :Linus Lundell; Filip Goldmann; [2010]
   Nyckelord :Cancerfonden; Market Practice; Market Formation; Nonprofit Marketing; Marketing for Nonprofit Organizations;

   Sammanfattning : Today, nonprofit organizations are of major importance for the society. Their missions contribute to fulfilling societal needs that otherwise would not get enough resources. Marketing for these organizations becomes more important and most nonprofit marketing research has had a theoretical approach. LÄS MER

3. 2. Differentiering ur ett konsumentperspektiv

   Kandidat-uppsats, Högskolan i Halmstad

   Författare :Victor Andersson; Filip Forslund; []
   Nyckelord :Differentiering; Konsumentperspektiv;

   Sammanfattning : Abstract Semester and year: Spring, 2008 Writers: Victor Andersson and Filip Forslund Tutor: Thomas Helgesson Program: Marketing program, Halmstad University - School of Business and Engineering Title: Differentiation from a consumer perspective - How important is differentiation from a consumer’s perspektive when choosing a residence? Presentation of problem: How important is differentiation from a consumer’s perspective when choosing a residence? Purpose: The purpose is on basis from previous theories on the subject to describe what kind of differentiating that from a consumerperspective is the most important when choosing a residence. Key words: Differentiation, brand, apartment market Methodology: This thesis is built on an qualitative method, where eight open individual interviews have been made. LÄS MER