Sökning: "Görel Long"

Hittade 2 uppsatser innehållade orden Görel Long.

  1. 1. Nation Branding; A Brand New Marketing Tool on the Global Arena; A Qualitative Case Study in a Swedish Context

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Görel Englund; [2012]
    Nyckelord :Corporate Co-branding; Country of Origin; Cultural Branding; National Identity; Public Diplomacy;

    Sammanfattning : Global competition is becoming fierce. New marketing techniques are emerging, among them Nation Branding. The aim of this study is to answer the following questions: What is Nation Branding and how is it applied in Sweden? Why is Nation Branding controversial and when does it matter? The study is performed through a qualitative, abductive approach. LÄS MER

  3. 2. Livet som vuxen när man växt upp med föräldrar som har alkoholproblem

    Kandidat-uppsats, Lunds universitet/Socialhögskolan

    Författare :Görel Johansson; Anna-Stina Hansson; [2009]
    Nyckelord :Adult children; cooping; drinkin problem; Social Sciences;

    Sammanfattning : Our intention with this essay was to examine how children were affected due to their parent’s substance abuse. Studies show that these children were particularly vulnerable and harmed throughout their upbringing because of their parents drinking problem. LÄS MER