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  1. 1. Fashionfever-A study on the fashion bloggers’ influence on the MeWe-generation’s fashion consumption

    Magister-uppsats, Högskolan i Borås/Institutionen Textilhögskolan

    Författare :GHAZALEH KHODADAD KASHI; [2010]
    Nyckelord :mewe s; word of mouth; social media; fashion blogs;

    Sammanfattning : AbstractDuring the recent years the fashion business has taken huge place on the Internet as a result of the emerging social media tools. One of these tools, which is the focus of this thesis, is the fashion blogs which over the past years become more popular and are today seen as a source of information and inspiration for fashion styles and upcoming trends. LÄS MER