Sökning: "mewe s"

Hittade 4 uppsatser innehållade orden mewe s.

  1. 1. Second hand : the MeWe generation as a driving force

    Magister-uppsats, Högskolan i Borås/Institutionen Textilhögskolan

    Författare :Amanda Johansson; [2013]
    Nyckelord :second hand; vintage; the MeWe generation; sustainability;

    Sammanfattning : The second hand and vintage clothes market is increasing and the attitude and perception of the clothes are changing. Demographic age groups are important driving forces for change of attitudes and values. LÄS MER

  3. 2. Fashionfever-A study on the fashion bloggers’ influence on the MeWe-generation’s fashion consumption

    Magister-uppsats, Högskolan i Borås/Institutionen Textilhögskolan

    Författare :GHAZALEH KHODADAD KASHI; [2010]
    Nyckelord :mewe s; word of mouth; social media; fashion blogs;

    Sammanfattning : AbstractDuring the recent years the fashion business has taken huge place on the Internet as a result of the emerging social media tools. One of these tools, which is the focus of this thesis, is the fashion blogs which over the past years become more popular and are today seen as a source of information and inspiration for fashion styles and upcoming trends. LÄS MER

  4. 3. Mobila applikationer som reklam

    Magister-uppsats, Lunds universitet/Institutionen för tjänstevetenskap

    Författare :David Zetterlund; Jonas Lörnell; [2010]
    Nyckelord :mobile marketing; mobile advertising; apps; applications; iphone; attitude towards mobile marketing; consumer behaviour; adoption of the mobile phone; adoption of technology; use of the mobile phone; location-based-advertising; user acceptance of the mobile phone; push and pull; iad; Social Sciences;

    Sammanfattning : Abstract Title: Consumer perception of mobile marketing Institution: Department of Service Management, Campus Helsingborg, Lund University Level: Master’s degree Authors: David Zetterlund and Jonas Lörnell Supervisors: Jessica Enevold and Katja Lindqvist Issue: Mobile marketing is the fastest growing category of advertising right now. Mobile marketing allows direct-targeted advertising to users and is now mainly implemented through so-called applications - programs that are downloaded to the phone and used for various purposes. LÄS MER

  5. 4. Från organisation till relation : en kvalitativ studie av två generationers syn på ledarskap

    Kandidat-uppsats, HLK, Medie- och kommunikationsforskning

    Författare :Magnus Larsson; Marie Einemo; [2008]
    Nyckelord :leadership; leadership styles; generations; shift of generations; MeWe-generation; Recordgeneration; ledarskap; ledarstil; generationer; generationsskifte; MeWe-generationen; Rekordgenerationen;

    Sammanfattning : Bakgrund: Den svenska arbetsmarknaden står inför en stor förändring. De snart pensionsfärdiga medlemmarna av Rekordgenerationen (födda 1945-54) är på väg att lämna arbetslivet, samtidigt som den unga MeWe-generationen (födda 1980-89) precis har tagit, eller skall ta, klivet in i företag och organisationer. LÄS MER