Sökning: "location-based-advertising"

Hittade 5 uppsatser innehållade ordet location-based-advertising.

  1. 1. Watch out for the 4th screen: exploring user attitudes towards location-based advertisements on smartwatches

    Magister-uppsats, Malmö universitet/Fakulteten för teknik och samhälle (TS)

    Författare :Kitti Alexandra Fabian; [2020]
    Nyckelord :smartwatch; location-based advertising; attitudes; factors;

    Sammanfattning : Smartwatches are becoming more and more independent from smartphones, with thousands of applications available to smartwatch users. Some businesses already included smartwatches in their marketing initiatives, and it is only a matter of time until advertisers expand to the smartwatch users´ screens. LÄS MER

  3. 2. Predict Next Location of Users using Deep Learning

    Master-uppsats, KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Författare :Xing Guan; [2019]
    Nyckelord :Back-Propagation Algorithm; Neural Network; GRU; Recurrent;

    Sammanfattning : Predicting the next location of a user has been interesting for both academia and industry. Applications like location-based advertising, traffic planning, intelligent resource allocation as well as in recommendation services are some of the problems that many are interested in solving. LÄS MER

  4. 3. Attitudes toward location-based advertising on Social Media platforms

    Kandidat-uppsats, Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Författare :Linnea Czarnecki; Josefie Nyberg; [2017]
    Nyckelord :;

    Sammanfattning : Title: Attitudes toward location-based advertising on Social Media platforms Authors: Josefie Nyberg and Linnea Czarnecki Supervisor: Thomas Helgesson Level: Bachelor thesis, 15 hp (credits) Keywords: location-based advertising, Social Media, LBA, advertising acceptance Purpose: The purpose of this study is to determine potential differences in attitudes toward location-based advertising (LBA) between different Social Media platforms. The study also aims to examine if additional factors could be affecting the LBA acceptance on Social Media. LÄS MER

  5. 4. Smart Marketing in Smartphones: A Quantitative Study on Mobile Advertising Effectiveness

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Carolina Appelqvist; Julie Miller; [2011]
    Nyckelord :Mobile Advertising Effectiveness; Signal Effects; Location Based Advertising; Product Involvement; Mobile Coupons;

    Sammanfattning : The rise of smartphones is creating smarter consumers - introducing opportunities for smarter marketing. Mobile media investments in Sweden skyrocketed by 23.3% from 2009 to 2010, exhibiting the strongest growth across all media investments. LÄS MER

  7. 5. Mobila applikationer som reklam

    Magister-uppsats, Lunds universitet/Institutionen för tjänstevetenskap

    Författare :David Zetterlund; Jonas Lörnell; [2010]
    Nyckelord :mobile marketing; mobile advertising; apps; applications; iphone; attitude towards mobile marketing; consumer behaviour; adoption of the mobile phone; adoption of technology; use of the mobile phone; location-based-advertising; user acceptance of the mobile phone; push and pull; iad; Social Sciences;

    Sammanfattning : Abstract Title: Consumer perception of mobile marketing Institution: Department of Service Management, Campus Helsingborg, Lund University Level: Master’s degree Authors: David Zetterlund and Jonas Lörnell Supervisors: Jessica Enevold and Katja Lindqvist Issue: Mobile marketing is the fastest growing category of advertising right now. Mobile marketing allows direct-targeted advertising to users and is now mainly implemented through so-called applications - programs that are downloaded to the phone and used for various purposes. LÄS MER