Sökning: "Carolina Appelqvist"

Hittade 3 uppsatser innehållade orden Carolina Appelqvist.

  1. 1. Smart Marketing in Smartphones: A Quantitative Study on Mobile Advertising Effectiveness

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Carolina Appelqvist; Julie Miller; [2011]
    Nyckelord :Mobile Advertising Effectiveness; Signal Effects; Location Based Advertising; Product Involvement; Mobile Coupons;

    Sammanfattning : The rise of smartphones is creating smarter consumers - introducing opportunities for smarter marketing. Mobile media investments in Sweden skyrocketed by 23.3% from 2009 to 2010, exhibiting the strongest growth across all media investments. LÄS MER

  3. 2. "Det är svårt att få dem att stanna längre än tre år" : måste rekryteringsprocessen förändras för att tillfredsställa unga medarbetares krav?

    Kandidat-uppsats, Handelshögskolan BBS

    Författare :Susanna Fridh; Carolina Nykänen Vestlund; Lovisa Persson; [2009]
    Nyckelord :Generations; Human Resource Management; Recruitment; Motivation; Corporate Cultre; Society of expectations; Generationer; Human Resource Management; Rekrytering; Motivation; Organisationskultur; Förväntningssamhället;

    Sammanfattning : How does a corporation work during the recruitment phase to entice and motivate younger members to work for their organization? The aim is to examine in which grade corporations and organizations’ recruitment needs to adapt to encounter Generation Y on the labour market. The base in our method is abduction and our research is based on a qualitative method. LÄS MER

  4. 3. Fairtrade - A fair trademark for ICA and Lidl?

    Kandidat-uppsats, IHH, EMM (Entrepreneurskap, Marknadsföring, Management); IHH, Företagsekonomi

    Författare :Carolina Appelqvist; Henrik Harplinger; Christian Kindqvist; [2009]
    Nyckelord :brand attitude; attitude towards ad; brand attitude change; cognitive consistency; incongruence; Fairtrade; mixed method; experiment; ICA; Lidl;

    Sammanfattning : Purpose: The purpose of this thesis is to investigate if and how the presence of Fairtrade promotion can change the attitude towards the stores, ICA and Lidl. Background: People‟s attitude towards the brand Fairtrade is predominantly positive and by providing these socially beneficial products, stores wish to strengthen their brand image by communicating their social responsibility through the message of Fairtrade. LÄS MER