Sökning: "Henrik Harplinger"

Hittade 2 uppsatser innehållade orden Henrik Harplinger.

1. 1. Human Created Spokespersons and Negative Publicity- A Theoretical Exploration

   Master-uppsats, Göteborgs universitet/Graduate School

   Författare :Henrik Harplinger; Stefan Schnitzler; [2011-07-06]
   Nyckelord :;

   Sammanfattning : .... LÄS MER

3. 2. Fairtrade - A fair trademark for ICA and Lidl?

   Kandidat-uppsats, IHH, EMM (Entrepreneurskap, Marknadsföring, Management); IHH, Företagsekonomi

   Författare :Carolina Appelqvist; Henrik Harplinger; Christian Kindqvist; [2009]
   Nyckelord :brand attitude; attitude towards ad; brand attitude change; cognitive consistency; incongruence; Fairtrade; mixed method; experiment; ICA; Lidl;

   Sammanfattning : Purpose: The purpose of this thesis is to investigate if and how the presence of Fairtrade promotion can change the attitude towards the stores, ICA and Lidl. Background: People‟s attitude towards the brand Fairtrade is predominantly positive and by providing these socially beneficial products, stores wish to strengthen their brand image by communicating their social responsibility through the message of Fairtrade. LÄS MER