Sökning: "brand attitude change"
Visar resultat 1 - 5 av 54 uppsatser innehållade orden brand attitude change.
1. SPEGLA VERKLIGHETEN ELLER DET VACKRA, LYCKLIGA LIVET? En kvantitativ studie om medelålders kvinnors attityder till normbrytande- och stereotypisk kvinnlig klädreklam.
Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikationSammanfattning : Executive summary The advertising industry is growing more than ever and is thought to be one of the most influential institutions in society by some researchers. What’s even more interesting is the connection between advertising and its tremendous effects on individuals as well as society at whole. LÄS MER
2. Winning Over Listeners with Podcast Advertising : Exploring the Podcast Audience’s Perception of Commercial Messages in Podcasts and the Role of Podcast Hosts
Magister-uppsats, Jönköping University/IHH, FöretagsekonomiSammanfattning : Background: Podcasts are an emerging medium with a steadily growing audience, which is particularly popular among younger generations. This makes them a promising advertising tool that companies can use to reach potential target groups. Therefore, it is crucial to understand how to successfully reach the audience through podcast advertising. LÄS MER
3. Consumers’ perception of climate-smart wine packaging : a case study on Systembolaget
Master-uppsats, SLU/Department of Molecular SciencesSammanfattning : Environmental concerns in the wine industry are getting more attention worldwide, making it important to shift to more sustainable practices. One of the most significant CO2e emissions originates from wine glass bottles as packaging material. LÄS MER
4. The Creator Effect: A quantitative study of the impact on consumer perceptions and judgements when exposed to an AI-created advertisement
D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledningSammanfattning : Artificial intelligence is expected to disruptively change the future of marketing, and the benefits of the technology are widely known. However, despite a general skepticism around AI, there is still a lack of research investigating consumer perceptions in the field. LÄS MER
5. Vad förmedlar logotypen? : En designstudie
Kandidat-uppsats, Malmö universitet/Institutionen för datavetenskap och medieteknik (DVMT)Sammanfattning : Idag väljer allt fler varumärken att förändra designen i sina logotyper, något som orsakat starka reaktioner hos konsumenterna. Genom logotypens visuella element, såsom färg och form, kan känslor, som bland annat hoppfullhet och förtroende, samt associationer till specifika föremål eller företeelser, framkallas hos konsumenterna. LÄS MER