Sökning: "advertising"

Visar resultat 1 - 5 av 1341 uppsatser innehållade ordet advertising.

  1. 1. Användandet av sociala medier vid rekrytering i mediebranschen

    Kandidat-uppsats, Malmö universitet/Teknik och samhälle

    Författare :Julia Diogo; [2019]
    Nyckelord :Recruitment; Recruitment process; Social media; Personality; Freelancers; The media industry;

    Sammanfattning : Denna studie behandlar reklambyråers användning av sociala medier i rekryteringsprocessen av tillsvidareanställda respektive frilansare. Syftet är att förstå hur sociala medier används för rekrytering och hur arbetsgivare inom mediebranschen resonerar kring detta. LÄS MER

  3. 2. Online Behavioral Advertising : A Study of Privacy Concerns and Coping Behavior for Students in Sweden

    Kandidat-uppsats, Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle; Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Författare :Nils Bure; Axel Pahne; [2019]
    Nyckelord :Online behavioral advertising; privacy concern; privacy violation; advertising avoidance; advertising acceptance; students; advertising; privacy;

    Sammanfattning : During recent years, the global digital transformation has led to changes in the advertising industry, where advertisers use new strategies to reach customers to advertise their products and services. Online behavioral advertising emerged as a new advertising process, which allowed companies to collect and use online behavior to create tailored personalized advertisements. LÄS MER

  4. 3. Konstverkets roll i samtida reklam : Funktioner, meningsskapande och en jämförelse mellan svensk och singaporiansk reklam

    Kandidat-uppsats, Stockholms universitet/Institutionen för mediestudier

    Författare :Jacob Hallerström; [2019]
    Nyckelord :Art; Advertising; Meaning; Function; Sweden; Singapore; Differentiation; Social Capital; Cultural Capital; Aura; Semiotics; Multimodality; Humour; Exclusivity;

    Sammanfattning : This Bachelors essay takes an in-depth look at how meaning is created through advertisements with references to art. What reasons can be found for why art, a phenomenon that draws highly on analogue reactions, is still widely used in advertisements today in a society that is more and more digitalized. LÄS MER

  5. 4. The Importance of Passion: A quantitative examination of cognitive and emotional processes associated with advertiser passion

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Författare :Alice Gemvik; Christian Thorwid; [2019]
    Nyckelord :Passion; Advertising signal effects; Emotional contagion; Advertiser passion; Extended effects;

    Sammanfattning : While it seems common practice today for brands and advertisers to express their love for what they do and use terminology as "We're passionate about." in their communication, there is a lack of scientific proof regarding its advertising effects. LÄS MER

  7. 5. The English and Swedish Languages’ Effect on Consumers’ Purchase Intention for Modernity-Related Products and Products Unrelated to Modernity

    Kandidat-uppsats, Karlstads universitet/Handelshögskolan (from 2013)

    Författare :Jakob Holmberg; [2019]
    Nyckelord :advertising; language; English; Swedish; purchase intention; modernity;

    Sammanfattning : English is a global language which is associated with modernity and in advertising, English is used to associate products with modernity in the minds of the consumers. In non-English speaking countries, modernity-related products are more often advertised in English than products unrelated to modernity. LÄS MER