Sökning: "advertising"

Visar resultat 1 - 5 av 1722 uppsatser innehållade ordet advertising.

  1. 1. “THE GOOD, THE BAD AND THE UGLY” The Ethnographic Content Analysis of the Negative Political Ads in the Post-Soviet Hybrid Democracy

    Master-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

    Författare :Tamar Samkharadze; [2021-09-13]
    Nyckelord :Negative Campaigning; Attack ads; Post-Soviet; Hybrid democracy; Personalization of Politics; Ethnographic Content Analysis;

    Sammanfattning : Research in field negative campaigning has demonstrated an anglophone nature. Little is known about strategies of negativity beyond American and the Western European scope. LÄS MER

  2. 2. Balancing Structure and Flexibility in the Project Process - A Case Study of Project Management at Where Is My Pony

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Julia Byström; Malin Ficks; [2021-07-07]
    Nyckelord :Project Management; Project Management Process; Creative Industry; Advertising Agency; Creativity; Sustainability; Sustainable Project Management; Project Management for Smaller Organizations;

    Sammanfattning : The practice of project management has been used by organizations for many yearsand different philosophies have emerged. Among the philosophies is both traditionaland modern project management as well as project management practicesintegrating sustainability. However, its implications for smaller and creativeorganizations are limited in research. LÄS MER

  3. 3. Fostering mindful consumption with mindfulness training - A qualitative study of the perceived effects of mindfulness training and education on consumers decision-making and consumption behavior

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Arshya Keshavarzi; [2021-07-02]
    Nyckelord :Overconsumption; Mindful consumption; Mindfulness training; Consumption for fulfillment; Mindless consumption; Decision-making; Consumption behavior;

    Sammanfattning : MSc in Marketing and Consumption.... LÄS MER

  4. 4. ETT FLÖDE FYLLT AV REKLAM - En kvalitativ studie om attityder gentemot olika reklamtyper på Instagram

    Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

    Författare :Lisa Broeren; [2021-07-01]
    Nyckelord :Attityder; upplevelser; inställning; Instagram; köpt reklam; ägd reklam; förtjänad reklam; uses and gratifications; word-ofmouth.;

    Sammanfattning : Syfte: Syftet med studien är att undersöka svenskars upplevelser av reklambudskappå Instagram.Teori: Uses and gratifications och Model of attitudes towards advertising.Metod: Kvalitativa fokusgrupper.Material: Två fokusgruppsintervjuer med olika åldersgrupper: Generation Z ochMillennials. LÄS MER

  5. 5. FOOD COMMERCIALS AND GENDER. A Comparative Analysis of Gender-role Portrayal in Swedish and Japanese Food Commercials

    Master-uppsats, Göteborgs universitet/Institutionen för språk och litteraturer

    Författare :Niklas Sjöberg; [2021-06-15]
    Nyckelord :japanska; SIK; gender; Sweden; advertising; cross-culture; cooking;

    Sammanfattning : The aim of this thesis is to investigate Swedish gender role stereotypes in advertising by analysing 82 different Swedish video commercials of the product category food and cooking and then conducting a cross-cultural comparison of earlier data from Japanese commercials. The commercials are categorised based on the setting that it takes place in, and examples of appearing roles and gender portrayals are described. LÄS MER