Sökning: "Linnea Kaveryd"

Hittade 2 uppsatser innehållade orden Linnea Kaveryd.

1. 1. The Creator Effect: A quantitative study of the impact on consumer perceptions and judgements when exposed to an AI-created advertisement

   D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Författare :Elina Heidenborg; Linnea Kaveryd; [2023]
   Nyckelord :artificial intelligence; advertising; consumer perceptions; the machine heuristic; advertising outcomes;

   Sammanfattning : Artificial intelligence is expected to disruptively change the future of marketing, and the benefits of the technology are widely known. However, despite a general skepticism around AI, there is still a lack of research investigating consumer perceptions in the field. LÄS MER

3. 2. Worth It? A quantitative study on the value for discount retailers to communicate sustainability

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Linnea Kaveryd; Emma Söderberg; [2021]
   Nyckelord :Discounter; Discount retailer; Sustainability communication;

   Sammanfattning : Sustainability and discount retailing are two fields growing in parallel in the Swedish market. A debate on whether sustainability and low prices are a possible combination or a trade-off has emerged among stakeholders including business leaders, consumers and trade organisations. LÄS MER