"Det är svårt att få dem att stanna längre än tre år" : måste rekryteringsprocessen förändras för att tillfredsställa unga medarbetares krav?

Sammanfattning: How does a corporation work during the recruitment phase to entice and motivate younger members to work for their organization? The aim is to examine in which grade corporations and organizations’ recruitment needs to adapt to encounter Generation Y on the labour market. The base in our method is abduction and our research is based on a qualitative method. We have fulfilled interviews with corporations such as Scania, Skatteverket, Swedbank and Appelqvist & Ottoson HR AB. Corporations need in a sense change their recruitment and emphasis their resources to sell the whole corporation and its image to the young job applicant. The younger members demand a total impression of the corporation to implement an interest and to get motivated to work there. Together with our respondents we have realized that Generation Y has higher demands on their workplace than earlier generations.