Sökning: "Ghina Jamaleddine"

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  1. 1. Young adults' adoption to fashion brands use of extended reality technologies such as Virtual Clothing

    Kandidat-uppsats, Jönköping University/IHH, Företagsekonomi

    Författare :Fahmo Mohamed Issak; Ghina Jamaleddine; [2022]
    Nyckelord :Virtual clothing; Virtual fitting; Extended reality XR ; Augmented reality AR ; Covid-19;

    Sammanfattning : Background: There is a noticeable digital shift in the fashion industry. COVID-19 Pandemic has acted as a great accelerator to the digital shift. Specifically retail is one of the industries that has grown more digitally oriented as a result of the global pandemic that hit the world in 2020 (Moneta & Sinclair, 2020). LÄS MER