Sökning: "Greta Ranff"

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  1. 1. The TikTok effect: How TikTok is shaping the way we consume music

    Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Greta Ranff; Loui Degener; [2023]
    Nyckelord :consumer behavior; music consumption; social media; TikTok; recommendation algorithms; marketing platforms; Business and Economics;

    Sammanfattning : Digitalization has in recent years transformed the music industry and how people consume music. Simultaneously, the social media app TikTok has emerged as a major player in marketing, using its unique algorithmic structure and user-generated content to become a powerful marketing tool for musicians and record labels alike. LÄS MER