Sökning: "Hans Brunk"

Hittade 1 uppsats innehållade orden Hans Brunk.

  1. 1. The Relationship between R&D Investment, Strategic Evolution and Firm Performance in the Automotive Industry

    Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Hans Brunk; Lynn Hamandi; [2020]
    Nyckelord :Strategy; R D; Firm Performance; Renault; BMW; Business and Economics;

    Sammanfattning : The purpose of this study is to investigate the relationship between R&D investment and strategy on firm performance for two automotive firms—Renault and BMW. This research was selected to explore the relatively undiscovered area of R&D expenditures and strategy as crucial determinants of firm performance. LÄS MER