Sökning: "Henrik Dahlberg"

Hittade 2 uppsatser innehållade orden Henrik Dahlberg.

1. 1. The consequences of screwing up - How components of your brand equity are affected by a corporate scandal

   Master-uppsats, Göteborgs universitet/Graduate School

   Författare :Henrik Dahlberg; Martin Trosell; [2019-07-03]
   Nyckelord :Scandals; Gender; CSR; CSiR; Brand equity; Emotions;

   Sammanfattning : The purpose of this study is to investigate in detail how brand equity is affected by a corporate scandal. This is done by running an experiment where two fictive brands, only separated by the amount of CSR activities they are involved with, are responsible for a corporate scandal. LÄS MER

3. 2. Aerodynamic development of Formula Student race car

   Kandidat-uppsats, KTH/Mekanik

   Författare :Henrik Dahlberg; [2014]
   Nyckelord :;

   Sammanfattning : This thesis describes the process of developing the aerodynamics package of a Formula Student race car with computational 　uid dynamics. It investigates the eects of aerodynamics on the vehicle's behaviour and performance with regard to the Formula Student competition format. LÄS MER