Sökning: "Ida Åkerblom"

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  1. 1. How do consumers’ perceptions change when greenwashing is revealed?

    Kandidat-uppsats, Jönköping University/IHH, Företagsekonomi

    Författare :Ida Åkerblom; Filip Forsell; [2020]
    Nyckelord :Greenwashing; Consumer Perceptions; Purchase Intention; Awareness; Interest;

    Sammanfattning : Background: The emergence and growth of the green economy has prompted companies to take more steps towards becoming environmentally conscious, but this is not always done in an honest way, from which cases of greenwashing has emerged. Cases of greenwashing can be recognized in all areas of business, and most of the research at the moment only recognizes the effect of a greenwashing case on consumer behavior, missing the link of consumer perceptions. LÄS MER