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  1. 1. Exploring Strategies for Customer Engagement in the Absence of Third-party Cookies : Using a Firm-based Digital Maturity Lens

    Uppsats för yrkesexamina på avancerad nivå, Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Författare :Ida Lengdell; [2023]
    Nyckelord :Strategies; Customer Engagement Online; Digital Maturity; Third-party Cookies;

    Sammanfattning : Purpose – This study aims to identify and analyze innovative strategies that firms can use to develop customer engagement online without relying on third-party cookies, whilst also considering the firms' level of digital maturity. Method – To explore the innovative strategies for developing customer engagement online without third-party cookies, a sequential mixed-method design was employed, utilizing semi- structured interviews and survey data. LÄS MER