Sökning: "Incidenter Kriskommunikation"

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  1. 1. "Konsten att glidflyga genom en storm" : En innehållsanalys gällande Red Bull GmbHs hantering av kriskommunikation

    Magister-uppsats, Försvarshögskolan

    Författare :Line Svensson; [2023]
    Nyckelord :Situational Crisis Communication Theory; Stakeholder Theory; Incidenter Kriskommunikation; Red Bull GmbH 3;

    Sammanfattning : Crisis management encompasses a range of strategies, including crisis communication, which plays a critical role in maintaining a company’s reputation and managing stakeholders’ perceptions during challenging situaions. This study investigates the crisis communication practices employed by Red Bull GmbH during a crisis situation. LÄS MER