Sökning: "Intäktsmodelldesign"

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  1. 1. Towards a Method for Utilizing Value-based pricing on Smart Services

    Uppsats för yrkesexamina på avancerad nivå, Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Författare :Oskar Andreasson; Per Ole Lambrecht; [2022]
    Nyckelord :Smart Services; Value-based pricing; Revenue Model Design; Value Drivers; Willingness To Pay; Customer Perceived Value; Method Development.; Smarta tjänster; Värdebaserad prissättning; Intäktsmodelldesign; Värdedrivare; Willingness To Pay; Customer Perceived Value; Metodutveckling.;

    Sammanfattning : Purpose - The purpose of this thesis was to develop a method for how practitioners can utilize value-based pricing of smart services. In order to fulfill this purpose, the following research questions were addressed: RQ1) How can firms identify value drivers for their smart services in order to understand customer perceived value? RQ2) How can firms match the perceived value of their smart service and what type of revenue model to use (i. LÄS MER