Sökning: "Irena Batkovic"
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1. Understanding Consumer Acceptance of Mobile-Retail. An empirical analysis of the revised technology acceptance model
Master-uppsats, Göteborgs universitet/Graduate SchoolSammanfattning : ABSTRACT This study was motivated by the desire to identify relevant acceptance drivers of mobile-retail. An integrated model was presented that incorporated social influences, compatibility and mobility into the Technology Acceptance Model as indicators of consumers’ intentions to use mobile-retail. LÄS MER
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