Sökning: "Irena Batkovic"

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  1. 1. Understanding Consumer Acceptance of Mobile-Retail. An empirical analysis of the revised technology acceptance model

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Irena Batkovic; Renata Batkovic; [2015-07-08]
    Nyckelord :Mobile-retail; Mobile-commerce; Technology Acceptance Model TAM ; Adoption; Intention;

    Sammanfattning : ABSTRACT This study was motivated by the desire to identify relevant acceptance drivers of mobile-retail. An integrated model was presented that incorporated social influences, compatibility and mobility into the Technology Acceptance Model as indicators of consumers’ intentions to use mobile-retail. LÄS MER