Sökning: "Isac Ingemansson"

Hittade 1 uppsats innehållade orden Isac Ingemansson.

  1. 1. Brand Loyalty : An Exploratory Research on the Relationship between Low Product Involvement and Brand Loyalty

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Isac Nilsson; Viktor Ingemansson; Dasaret Vllasalija; [2015]
    Nyckelord :Brand loyalty; product involvement; behavioral brand loyalty; cognitive brand loyalty; and emotional brand loyalty;

    Sammanfattning : Brand loyalty is becoming increasingly important for brands in the competitive market. To get brand loyal customers is something that every brand should strive for, since they are a great source of possible income. Getting customers involved in a brand is a way to create brand loyalty. LÄS MER