Sökning: "Isac Ingemansson"
Hittade 1 uppsats innehållade orden Isac Ingemansson.
1. Brand Loyalty : An Exploratory Research on the Relationship between Low Product Involvement and Brand Loyalty
Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)Sammanfattning : Brand loyalty is becoming increasingly important for brands in the competitive market. To get brand loyal customers is something that every brand should strive for, since they are a great source of possible income. Getting customers involved in a brand is a way to create brand loyalty. LÄS MER
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