Sökning: "Viktor Ingemansson"

Hittade 2 uppsatser innehållade orden Viktor Ingemansson.

  1. 1. Consumer-Based Brand Equity Within the Insurance Industry : Attitudes Towards Corporate Social Responsibility

    Master-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Viktor Ingemansson; [2017]
    Nyckelord :Customer Attitudes; Brand Affection; Brand Trust; Brand Equity; Consumer-Based Brand Equity CBBE ; Corporate Social Responsibility CSR ; Insurance Industry;

    Sammanfattning : Modern technology has provided for greater company transparency and media coverage, which among other has led to customers being able to increasingly demand corporate social responsibility (CSR) initiatives from companies. Companies should however not consider CSR as a constraint, but rather as a way to create competitive advantage, generating positive outcomes. LÄS MER

  3. 2. Brand Loyalty : An Exploratory Research on the Relationship between Low Product Involvement and Brand Loyalty

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Isac Nilsson; Viktor Ingemansson; Dasaret Vllasalija; [2015]
    Nyckelord :Brand loyalty; product involvement; behavioral brand loyalty; cognitive brand loyalty; and emotional brand loyalty;

    Sammanfattning : Brand loyalty is becoming increasingly important for brands in the competitive market. To get brand loyal customers is something that every brand should strive for, since they are a great source of possible income. Getting customers involved in a brand is a way to create brand loyalty. LÄS MER