Sökning: "Jacopo Chirici and Filip Larsed"

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  1. 1. Never-Failing Product Introduction

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Jacopo Chirici; Filip Larsed; [2011-07-15]
    Nyckelord :Commercialization strategy; Technological start-up; Entry modes;

    Sammanfattning : This paper attempts to outline the essential steps and actions that technological start-up firms need to consider before entering new markets. Drawing specific attention to the Swedish automotive start-up Green Tech, this paper aims to evaluate the opportunities and challenges that will be encountered in the process of commercializing its new innovative vehicle. LÄS MER