Sökning: "Jennifer Osei"

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  1. 1. The Covid-19 impact on grocery shopping behaviours of baby boomers

    Magister-uppsats, Jönköping University/IHH, Företagsekonomi

    Författare :Oscar Bengtsson; Jennifer Osei; [2022]
    Nyckelord :Covid-19 in Sweden; consumer behaviour; practice theory; traditional grocery shopping; online grocery shopping; consumer shopping habits; baby boomers;

    Sammanfattning : The purpose of this study is to identify how Covid-19 has impacted the behaviour of baby boomers when grocery shopping. While most countries in the world went on lockdown, the Swedes decided otherwise. Covid-19 has caused unprecedented behavioural changes amongst Swedish consumers, to avoid risks affiliated with the virus. LÄS MER