Sökning: "Jenny Janslätt Axelsson"

Hittade 1 uppsats innehållade orden Jenny Janslätt Axelsson.

  1. 1. The role of CSR in B2B customer relationships : A qualitative case study on a Swedish bank’s CSR initiative

    Kandidat-uppsats, Umeå universitet/Företagsekonomi

    Författare :Jenny Janslätt Axelsson; Victoria Blick; [2016]
    Nyckelord :;

    Sammanfattning : This study aims to explore how CSR can serve as an influencing factor within interfirm relationships, more specifically, within the business relationship between a professional service company and their B2B-customers. CSR is a major topic in businesses today and has consequently become an elementary factor for organizations to implement in their strategies. LÄS MER