Sökning: "Jenny Janslätt Axelsson"
Hittade 1 uppsats innehållade orden Jenny Janslätt Axelsson.
1. The role of CSR in B2B customer relationships : A qualitative case study on a Swedish bank’s CSR initiative
Kandidat-uppsats, Umeå universitet/FöretagsekonomiSammanfattning : This study aims to explore how CSR can serve as an influencing factor within interfirm relationships, more specifically, within the business relationship between a professional service company and their B2B-customers. CSR is a major topic in businesses today and has consequently become an elementary factor for organizations to implement in their strategies. LÄS MER
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