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1. 1. Hur betydelsefull är CRM data? : En studie om användandet av CRM-system inom livsmedelskedjorna ICA och Coop

   Kandidat-uppsats, Sektionen för ekonomi och teknik (SET)

   Författare :Nathalie Selö; Jessica Andersson; [2012]
   Nyckelord :CRM Direktmarknadsföring;

   Sammanfattning : During the last few decades a new kind of business operation have developed and this has forced organisations to adapt themselves to a new competitive environment characterized by increased customer demands as well as a larger amount of competitors. Therefore companies have had a shift in their strategies from focusing on sales numbers to focusing on the customer. LÄS MER