Sökning: "Kenneth Santos"

Hittade 2 uppsatser innehållade orden Kenneth Santos.

1. 1. Realizing and Satisfying Informational Requirements throughout the Customer Journey : A Case Study on the Industrial Manufacturing Industry

   Master-uppsats, Högskolan i Gävle/Avdelningen för ekonomi

   Författare :Kenneth Santos; Rasmus Törnros; [2023]
   Nyckelord :Customer Journey; Data Management; Industrial Manufacturing; Marketing;

   Sammanfattning : This thesis examines the informational requirements of customers throughoutthe customer journey within the industry for industrial facilitating goods and exploreshow to manage data to meet these requirements. The research adopts a qualitativeresearch design with a case study approach, using semi-structured interviewssupplemented with secondary survey data. LÄS MER

3. 2. Realizing and Satisfying Informational Requirements throughout the Customer Journey: A Case Study on the Industrial Manufacturing Industry

   Magister-uppsats, Högskolan i Gävle/Företagsekonomi

   Författare :Kenneth Santos; Rasmus Törnros; [2023]
   Nyckelord :Customer Journey; Data Management; Industrial Manufacturing; Marketing;

   Sammanfattning : This thesis examines the informational requirements of customers throughout the customer journey within the industry for industrial facilitating goods and explores how to manage data to meet these requirements. The research adopts a qualitative research design with a case study approach, using semi-structured interviews supplemented with secondary survey data. LÄS MER