Sökning: "Kim Nässlin"

Hittade 1 uppsats innehållade orden Kim Nässlin.

1. 1. Radiotystnad resulterar i fullt kaos : En studie om Malaysia Airlines kriskommunikation

   Kandidat-uppsats, Uppsala universitet/Medier och kommunikation

   Författare :Agnes Molander; Kim Nässlin Eidenert; [2014]
   Nyckelord :Intensifier; organizational hypocrisy.; Kriskommunikation; SCCT; kommunikationsstrategi;

   Sammanfattning : The purpose of this thesis is to study how Malaysia Airlines communicated during the two largest crises of 2014. Key questions to be answered are: Did organizational hypocrisy occur? If yes, in what way? Which communication strategies were used? Did the company mediate an unequivocal message and how was the information framed? Did any aggravating factors, which worsened the organization’s reputation, appear? How did Malaysia Airlines manage possible rumours? Was the word contact used as a keyword?   The method of choice is a quantitative content analysis and the material consists of 20 different analysis units. LÄS MER