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Hittade 4 uppsatser som matchar ovanstående sökkriterier.

  1. 1. How perceived brand authenticity is affected by company growth

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :David Johnstone; Gustav Klinton; [2017-06-30]
    Nyckelord :Perceived brand authenticity; company growth; craft beer; experiment;

    Sammanfattning : While it has been shown that authenticity in brands can contribute to growth, there has been little research regarding how growth affects authenticity. This study measures perceived brand authenticity within the craft beer market, and determines how it is affected by three different aspects of growth: company size, presence and availability, and ownership structure. LÄS MER

  3. 2. Shoppingstaden Göteborg - En kartläggning

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Arian Cristian Raoof; Gustav Klinton; [2014-02-12]
    Nyckelord :Göteborg; shopping; hedonistiska shoppingmotiv; Raoof; Klinton;

    Sammanfattning : .... LÄS MER

  4. 3. Carbon emission costs in capital budgeting - The effect of the EU ETS on Swedish companies -

    D-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Daniel Kierkegaard; Andreas Klinton; Jesper Moberg; [2009-06-23]
    Nyckelord :;

    Sammanfattning : In this essay we studied how Swedish companies that are included in the European Union Trading Scheme (EU ETS) handle the cost of carbon emissions in their capital budgeting processes. We especially investigated whether there were any di®erences between the di®erent sectors included. LÄS MER

  5. 4. Hydrogen technology in the Swedish automobile sector - a Multi-Level Perspective approach

    D-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Andreas Klinton; Anders Rudback; Anders Åhlén; [2009-03-06]
    Nyckelord :;

    Sammanfattning : In this essay, we study possible pathways for the introduction of hydrogen technology in the Swedish automobile sector. It is an environmentally much preferable alternative to the current, fossil-fuel based, system which emits large amounts of greenhouse gases. LÄS MER