Sökning: "Linnéa Pålsson"

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1. 6. “I don’t care” : Describing digital natives emotional response towards provocative advertising

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Författare :Linnéa Jansson Pålsson; Rebecka Fallenkvist; Shuai Huang; [2018]
   Nyckelord :Advertising; Provocative advertising; Digital Natives; Emotional response; Resistance; Provocative Advertising Effectiveness;

   Sammanfattning : Consumers are actively avoiding advertising, which has made the advertising landscape more challenging, resulting in the implementation of other strategies. Provocative advertising is a strategy implemented to make a strong impression on the consumers. LÄS MER