Sökning: "Malin Varnvik"

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  1. 1. Factors influencing attitudes towards VR as an advertising media : This paper will undego a study of what is effecting customer attitudes towards Virtual Reality as an advertising media

    Kandidat-uppsats, Högskolan i Jönköping

    Författare :Frida Tordsson; Matilda Tegebäck; Malin Varnvik; [2018]
    Nyckelord :;

    Sammanfattning : Virtual Reality (VR) is gaining more recognition and is evoking a public interest. The virtual technology creates a virtual world controlled by body movements. The VR usage areas are still limited to entertaining, but is continuously applying more fields of usage. Advertising is one of them. LÄS MER