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1. 1. Mjölkkriget : En diskursanalys av konflikten mellan Oatly och mjölkindustrin i rikstäckande nyhetspress 2014-2019

   Kandidat-uppsats, Umeå universitet/Institutionen för kultur- och medievetenskaper

   Författare :Marcus Farendahl; [2019]
   Nyckelord :Milk; Oatly; milk industry; Discourse;

   Sammanfattning : The purpose of this thesis is to study what the media reporting on the conflict between Oatly and the milk industry is about, in what ways the climate issue is being discussed and what meanings different actors of the conflict are being attributed with. Articles from four nationwide newspapers, published between the 25th of September and the 4th of December 2019, served as material. LÄS MER