Sökning: "Marcus Rundlöf"
Hittade 1 uppsats innehållade orden Marcus Rundlöf.
1. Gamifying sustainability : A qualitative study on how gamified services can create a sustainable purchase behaviour among women.
Uppsats för yrkesexamina på avancerad nivå, Umeå universitet/FöretagsekonomiSammanfattning : Gamification, defined as the application of game elements in a non-game environment,has in recent years gained significant influence as a favourable marketing strategy. Gamified services can be found in a variety of markets, ranging from education to wellness, and have the ability to transform low involvement purchases into high ones. LÄS MER
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