Sökning: "Marcus Rundlöf"

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  1. 1. Gamifying sustainability : A qualitative study on how gamified services can create a sustainable purchase behaviour among women.

    Uppsats för yrkesexamina på avancerad nivå, Umeå universitet/Företagsekonomi

    Författare :Marcus Rundlöf; Victoria Öberg; [2023]
    Nyckelord :Consumer behavour; Marketing;

    Sammanfattning : Gamification, defined as the application of game elements in a non-game environment,has in recent years gained significant influence as a favourable marketing strategy. Gamified services can be found in a variety of markets, ranging from education to wellness, and have the ability to transform low involvement purchases into high ones. LÄS MER