Sökning: "Maria-Izabela Fieraru"

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  1. 1. Perceptions and Challenges of Online marketing Professionals : Online marketing Professionals’ Perceptions of Challenges in the online campaign optimization process. A Qualitative Study

    Master-uppsats, Jönköping University/IHH, Företagsekonomi

    Författare :Maria-Izabela Fieraru; Laura Tímea Kremeny; [2023]
    Nyckelord :online marketing campaigns; marketers’ perceptions; optimization process; challenges; the theory of planned behavior;

    Sammanfattning : Online marketing professionals' perceptions about the challenges have got huge importance on marketing campaigns and conversion rates. Online marketing professionals' effective digital marketing strategies are crucial for businesses and clients to grow. LÄS MER