Sökning: "Marilyn Palin"
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1. Sustainable Influencers, Hot or Not? : An Exploratory Study of the Perceptions towards Sustainable Fashion Influencers on Instagram
Kandidat-uppsats, Jönköping University/IHH, FöretagsekonomiSammanfattning : Background: Given consumers’ rising awareness of the environmental damages caused by the fashion industry, brands now discuss sustainability in relation to their products often through using social media platforms. With the ambition to shift consumers’ purchasing behavior, firms strive to collaborate with influencers to endorse their sustainable products. LÄS MER
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