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1. 1. Learning to target advertisements at Spotify

   Master-uppsats, KTH/Skolan för datavetenskap och kommunikation (CSC)

   Författare :Matteo Poletti; [2015]
   Nyckelord :targeting advertisement machine learning;

   Sammanfattning : The goal of this thesis work is to develop a methodology to optimize advertisement targeting inside the Spotify platform. By understanding the relevance of advertisements to users, the advertisement efficacy can be improved leading to an overall reduced advertisement load, to a better user experience, and to an increased advertisement revenue. LÄS MER