Sökning: "Mobolaji Idowu"

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  1. 1. Impact Of Customer Value Co-Creation Through The Use Of Self-Checkout System In Retail Stores : Qualitative research on a retail store in Sweden

    Magister-uppsats, Linnéuniversitetet/Institutionen för informatik (IK)

    Författare :Mobolaji Idowu; [2022]
    Nyckelord :Self-Service Technology; Retail; Self-Checkout; Self-Scanning; Services; User Acceptance; Technology; Value; Value Creation; Value Co-creation; Technology Adoption; ICA.;

    Sammanfattning :  Recent studies on the Service-Dominant (S-D) logic perspective highlighted the importance of customer value. In this perspective, value is seen to be created, determined, and perceived by the customer through use or `value-in-use', which directly highlights the importance of customer participation in the service delivery process. LÄS MER