Sökning: "Nano-influencer"

Hittade 2 uppsatser innehållade ordet Nano-influencer.

1. 1. Beyond the hype

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Dhruv Sharma; Enrique Mridha; [2023]
   Nyckelord :Influencer marketing; Nano-influencer; Macro-influencer; Paid collaboration; Unknown brand;

   Sammanfattning : Influencer marketing has grown in popularity making it crucial for firms to understand how they should optimize their influencer marketing campaigns. This is an even greater issue for parsimonious unknown brands who tend to have limited resources and, as such, might refrain from employing macro-influencers in their marketing campaigns. LÄS MER

3. 2. Closer Connection for Perfection

   D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Författare :Robin Naderi; Nicholas Sjögren; [2022]
   Nyckelord :Influencer Marketing; Management of Influencer Marketing; Micro-Influencer; Nano-influencer; Value Creation;

   Sammanfattning : As influencer marketing has become a widely used marketing strategy for companies to reach new and existing audiences, marketing professionals need to better understand how to manage influencer marketing based on strategic factors to create value. One strategic factor and potential source of value is the relationship between influencers and their audiences. LÄS MER