Sökning: "Nicola Marin"

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  1. 1. The optimization of transactional emails in a marketing perspective : Incomedia case

    Master-uppsats, Företagsekonomiska institutionen

    Författare :Simona Valieri; Nicola Marin; [2012]
    Nyckelord :Keywords: Incomedia; Customers; Email marketing; Transactional Emails; Sales promotions; Discount presentation; Percentage; Euros;

    Sammanfattning : Aim:  Optimize the usage of transactional emails, going beyond their communicative nature and combining it with marketing purposes. The project has been developed in collaboration with Incomedia, Italian software developer and vendor. LÄS MER