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1. 1. An exploratory qualitative study on the impact of cancel culture on the consumer - beauty influencer relationship.

   Master-uppsats, Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

   Författare :Nina Yousef; Loïs Ayari; [2022]
   Nyckelord :Cancel Culture; Beauty Influencer; Trust; Commitment; Relationship;

   Sammanfattning : ABSTRACT Date2022-06-01 Level: Master thesis in Business Administration, 15 cr Institution School of Business, Society and Engineering, Mälardalens University Authors Ayari, Loïs                  Yousef, Nina (00/10/25)                  (99/10/21) Title: An exploratory qualitative study on the impact of cancel   culture on the consumer-beauty influencer relationship. Tutor: Safari, Aswo Keywords: Influencer, beauty, cancel culture, consumer, trust, commitment Research question: How does the cancel culture phenomenon affect the relationship between the consumer and the beauty influencer? Purpose: The purpose of this study is to investigate how the cancel culture phenomenon affects the relationship between the consumer and the beauty influencer. LÄS MER