Sökning: "Non-Purchase Behaviors"

Hittade 1 uppsats innehållade orden Non-Purchase Behaviors.

  1. 1. Permission-based Email Marketing for Customer Engagement : A qualitative study on how email marketing and relational factors influence consumers' non-purchase behaviors

    Uppsats för yrkesexamina på avancerad nivå, Umeå universitet/Företagsekonomi

    Författare :Anna Mannelqvist; Isak Mårtensson; [2022]
    Nyckelord :Relationship Marketing; Online Relationship Marketing; Email Marketing; Permission-based Email Marketing; Personalized Email Marketing; Customer Engagement; Non-Purchase Behaviors;

    Sammanfattning : Email marketing is not a new concept within marketing, it has been used by companies as a cost-effective way to incentives purchases for decades. However, during the past few years, there was a shift in the way email can be used. LÄS MER