Sökning: "Permission-based Email Marketing"

Hittade 2 uppsatser innehållade orden Permission-based Email Marketing.

1. 1. You´ve Got Mail! : A quantitative study on Permission-based email marketingsimpact on brand attitudes

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Författare :David Jonsson; Måns Tufvesson; [2023]
   Nyckelord :Attitudes; Brand Attitudes; Permission-based email marketing; content; frequency;

   Sammanfattning : The study introduces the concept of attitudes and its fundamentals, as well as how it revolvesaround the given attitude object, in this instance brands. Furthermore, it introduces thephenomena of email marketing and how it has evolved its consensual form that is mostcommon today, referred to as PEM (Permission-based email marketing) in this study. LÄS MER

3. 2. Permission-based Email Marketing for Customer Engagement : A qualitative study on how email marketing and relational factors influence consumers' non-purchase behaviors

   Uppsats för yrkesexamina på avancerad nivå, Umeå universitet/Företagsekonomi

   Författare :Anna Mannelqvist; Isak Mårtensson; [2022]
   Nyckelord :Relationship Marketing; Online Relationship Marketing; Email Marketing; Permission-based Email Marketing; Personalized Email Marketing; Customer Engagement; Non-Purchase Behaviors;

   Sammanfattning : Email marketing is not a new concept within marketing, it has been used by companies as a cost-effective way to incentives purchases for decades. However, during the past few years, there was a shift in the way email can be used. LÄS MER