Sökning: "Non-traditional shopping"

Hittade 2 uppsatser innehållade orden Non-traditional shopping.

1. 1. Family buying behaviour : parents’ perspective of children influence on their buying behaviour

   Master-uppsats, Högskolan Kristianstad/Fakulteten för ekonomi

   Författare :Elda Ali; Tereza Kerpčarová; [2019]
   Nyckelord :Family Buying Behaviour; Influence Strategies; Family Structure; Number of Children; Age of Children; Aggressive Strategy; Persuasion Strategy; Rational Strategy; Knowledge Strategy; Emotional Strategy;

   Sammanfattning : Even though power and influence of children on family buying behavior is growing little is known about their involvement. Previous studies of family and household consumption often neglect the role of children in decision-making, but nowadays, children are becoming one of the most powerful influencers in family buying behavior. LÄS MER

3. 2. Integrerade Köpmiljöer Som Framtidens Shopping

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Nike Müller-Brunotte; Matilda Blomqvist; [2018]
   Nyckelord :Conversion rate; Integrated shopping; Editorial articles; E-commerce; Non-traditional shopping;

   Sammanfattning : The digital transformation has profoundly changed how we shop and consume products. A more integrated shopping environment has emerged where the shopping function is incorporated in a non-shopping environment. LÄS MER