Sökning: "Offentlig diplomati"

Visar resultat 11 - 11 av 11 uppsatser innehållade orden Offentlig diplomati.

1. 11. Bilden av Sverige i morgondagens EU : offentlig diplomati i en föränderlig värld

   Kandidat-uppsats, Institutionen för journalistik, medier och kommunikation (JMK)

   Författare :Michelle Sejersen; [2010]
   Nyckelord :Nation Branding; Public Diplomacy; Swedish Institute; nation-state; identity; communication object and external communication;

   Sammanfattning : Purpose/Aim: The purpose of this paper is to describe how a number of strategically selected employees at the Swedish Institute, with the purpose to promote Sweden in the world, look at the challenges facing Sweden concerning nation branding in the new era of cooperation within the European Union. I examine how these people look upon the work of public diplomacy and nation branding in order to actively participate and influence the EU's common communications platform. LÄS MER