Sökning: "Oliver Fjätström Zetterberg"
Hittade 1 uppsats innehållade orden Oliver Fjätström Zetterberg.
1. Retain your gamblers : A study of behavioural loyalty in a market with low switching costs
Kandidat-uppsats, Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälleSammanfattning : The iGaming industry has exploded the last decade. With more competitors on the market with low switching costs, retention of players is an issue not yet resolved. Attracting players through offers has made the iGaming industry less lucrative due to its high competition, where a “bonus war” has taken over. LÄS MER
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