Sökning: "Sensory touchpoints"

Hittade 4 uppsatser innehållade orden Sensory touchpoints.

  1. 1. Fashion sense : A quantitative study about how sensorial touch points affect the customer decision making process in physical fashion stores

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Noel Göransson; Ludwig Rundgren; [2022]
    Nyckelord :Sensory touchpoints; Customer decision-making process; Evaluation of alternatives; Purchase decision; Retail apocalypse; Sensory marketing;

    Sammanfattning : Sustainability has been on everyone's lips in the last decade. However, the fashion industry has been proved to be the second-largest contributor to environmental destruction being just behind the oil industry. As the fashion industry keeps growing, measures need to be taken to make it more sustainable. LÄS MER

  3. 2. How can B2B companies improve their customer experience- : By using sensory marketing in a digital context

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Caroline Hallgren; Paula Mamusha; [2021]
    Nyckelord :B2B company; sensory marketing; digital marketing; customer experience; brand image and touchpoints;

    Sammanfattning : Sensory marketing is a broad concept that can be used as a marketing tool. The sensory marketing can be used in different ways and in different environments. The most common use for sensory marketing in a B2C environment where the customer can interact with their senses more. LÄS MER

  4. 3. Getting Fit From The Living Room : A qualitative study on how the digitalization of fitness services have impacted the customer experience

    Magister-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Jenny Månsson; [2021]
    Nyckelord :Customer experience; Customer journey; Touchpoints. Digitalization; Fitness industry; Fitness services.;

    Sammanfattning : Purpose The purpose of this study is to get insights in how the digitalization of fitness services has affected the customer experience, this with a focus on fitness services such as dance classes and PT-sessions online.  Theoretical background The theory has its foundation in both the customer journey where different touchpoints are perceived and the factors affecting the customer experience. LÄS MER

  5. 4. Experiential Marketing and Customer Experience - How apparel stores build customer experience and interaction using in-store touchpoints

    Kandidat-uppsats, Högskolan i Jönköping/Internationella Handelshögskolan

    Författare :Emma Nyberg; Mathias Soini; [2017]
    Nyckelord :Experiential Marketing; Customer Experience; Touchpoints; Apparel stores; Sensory marketing;

    Sammanfattning : Abstract Purpose:The purpose of this study is to explore in-store touchpoints that help creating a positive customer experience in apparel stores. The aim of this thesis is to provide further insight that may be used for implementation of experiential marketing in stores. LÄS MER